BPAD: Ping Pong Brand Adaptation
As the Vice President of Marketing For Buckeye Professional Advancement & Development, I created a fresh brand identity for our fall 2026 recruitment theme, Ping Pong. My team composed of myself, two directors, and three chairs applied this new strategy to all of our recruitment content.
Logo variations:
Style Guide:
Brand Application:
My team and I created content including website changes, apparel design, business cards, flyers, studio photos, event graphics, and a video advertisement aligning with the recruitment brand strategy. This content makes up our marketing rollout to advertise our club to potential new members for our autumn recruitment cycle.
The Recruitment Video:
Directed & Filmed by Media Production Chair Trey Worthen
Direction assisted by AJ Rumely
Fall recruitment Merch:
Designed by Apparel & Design Chair Devin Jessee
Photos by Media Production Chair Trey Worthen
Event Marketing:
Business card design by AJ Rumely
Augmented Reality Flyer Experience Design by AJ Rumely
Flyer Design by Ben FitzGerald
Water Bottle Label Design by Mary Wilkins
